Mikai McDermott is a multi-disciplinary creative who has fostered partnerships with a variety of beauty, fashion and lifestyle brands. Having completed a masters degree in International History, specialising in Caribbean gender history, Mikai uses her online platforms to create and share her research on the continent. Her growing cult following has earned her 70,000 subscribers, 95,000 Instagram followers and almost 20,000 followers on Twitter. 5 years of creating with an audience has enabled Mikai to become a unique voice within an underground culture that embraces the complex relationship between beauty, fashion and Black History.

Mikai had an amazing career as freelance hairstylist - with published work in Teen Vogue, TIME, GLAMOUR, The Stylist and British Vogue. You can see hair focused work here

A bold and proud advocate for women’s issues, fashion and beauty, the University of Warwick and LSE graduate has crafted a niche for herself as a trusted opinion among the underground beauty community.

What sets her apart from other digital influencers is her ability to create high quality content and craft excellent strategy through her background in advertising.

Having collaborated with Charlotte Tilbury, Cult Beauty, Flannels, BBC and Dior Beauty, Mikai has worked on authentic collaborations with high engagement rates anchored by informative content.