beauty theorist | content creator | writer

Work

about

Mikai McDermott is a multi-disciplinary creative who has fostered partnerships with a variety of beauty, fashion and lifestyle brands. Her growing cult following has earned her over 110,000 Instagram followers, 71,000 YouTube subscribers and 20,000 followers on Twitter. In 5 years of creating, Mikai has become a unique voice within an underground culture that embraces the complex relationship between beauty, fashion and history.​​​​

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A bold and proud advocate for women’s issues, fashion and beauty, the University of Warwick and LSE masters graduate has crafted a niche for herself as a trusted opinion among the underground beauty community.

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Mikai had an amazing career as freelance hairstylist - with published work in Teen Vogue, TIME, GLAMOUR, The Stylist and British Vogue. You can see hair focused work here.

Having collaborated with Charlotte Tilbury, Cult Beauty, Flannels, BBC and Dior Beauty, Mikai has worked on authentic collaborations with high engagement rates anchored by informative content.

press